Would you shout your mate for Carlton?

Carlton Dry is not the first beverage company using  social media like Facebook to market its products and communicate with its customers. Today, companies like Heineken or Starbucks have extremely succeeded in building its Facebook page and uploaded its new TV ads, marketing campaigns, new product concepts on its page on a regular basis and generated great attention from its fans.

However, looking back at the early days in 2008, the success of  The Carlton Dry Fusion Lemon Facebook campaign was such a brilliant idea utilizing the powerful function as a message spreading tool Facebook.

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