Want to get a say and vote for your favourite T-shirt or fancy designing a T-shirt for the whole community ? Look no further! Threadless is what you are looking for!
Or if you have never heard of this company, click the play button quick to hear what you have missed:
If that is not impressive enough for you, you may also need to know that this company has achieved phenomenal growth with the user base grew tenfold, from 70,000 members at the end of 2004 to more than 700,000 today. Threadless sold more than $30 million in T-shirts last year despite the fact that the company had never advertised, employed no professional designers, used no modeling agency, no fashion photographers, had no sales force, and enjoyed no retail distribution!? (O’Dell, 2011)
How do they do that? Threadless’s key strategy is using social marketing to promote its business and to generate sales!