The future of Event Planning and Social Media

It is amazing how social media has changed the way we live, how we do business and how companies plan their marketing strategies to approach customers in the past few years. While I found Foursquare quite a new and interesting concept, an untapped resource that could be a big trend in the future, I couldn’t agree more with the potential benefits and amazing effects that Social media channels like LinkedIn, My Space, Facebook or Twitter can bring if marketers, especially event planners, PR people know how to exploit the resources to the fullest.