Sentiment Analysis – the Future of Ad Optimization?

Following the phenomenal development of social media, every company and marketers are embracing online social networks and channels as part of their marketing strategy. Almost every company is having a Twitter account, building its own Facebook page and online based fan community‚Ķ That starts to raise a question “Where is the differentiation between companies” and “Can you actually measure and compare the success of two companies based on the number of the fans?”

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